SiriusXM

Home for the Holidays Campaign

My Contributions
During my time at SiriusXM I was thrown into their yearly "Home for the Holidays" event that requires a completely redesigned campaign to support their Holiday Channels during the winter season. My design concept was selected over several other team member campaign concepts to be the flagship  
My Contributions
design for the year. This resulted in me spearheading all of the branding, designing most of the assets and being the main point of contact for all design related questions in regards to this event.
Owning the "Look & Feel"
The process for developing this campaign started with several rounds of design ideas to which the Head of Marketing & Creative selected which directions were the strongest. From their I narrowed down and further iterated on my designs until the stakeholders approved of my design concept. Through many rounds of
My Contributions
collaboration we settled on a simple and high contrast campaign design that really "popped" out and helped highlight many of the holiday themed channels on SiriusXM.
What Was Designed
Once the design concept was approved i worked closely with Brands team lead to help design out a sizable amount of request from several different departments within the company. I designed assets for Social media, Time Square Display Banners, Storyboarded for Animation work, In App promotional assets, etc.