Various Companies

Branding

Bay Alarm Medical Re-Brand
In November 2024, I was requested by Bay Alarm to fully refresh their company branding where I completely reworked their look and feel. This re-brand included a fresh new color palette, new font styles, a social media strategy, updates to their previous logo and a complete overhaul of their company website. Bay Alarm Medical is a Medical Alert System company that's primary target audience is the senior community and family members looking to protect their loved ones. My goal
My Contributions
with the refresh involved giving the brand a more trustworthy, caring and a modern look when compared to competitors within their respective field. The company has been thrilled with the brand overhaul and I am currently in the process of refreshing existing and new assets alike with the new branding. Also checkout the Bay Alarm Medical Website Redesign I recently did!
Pharos Branding
Pharos is an EDM/Trance music project that I am apart of that I founded with my friend Wes Lewis since early 2018. With my background in graphic design and marketing, it was an obvious choice to involve me in spearheading the entire visual style  
My Contributions
and branding execution of Pharos. Though the project has slowed down in recent years, I think it represent my design capabilities and projects I work on outside of my proffesional career.
Video & Animation
One of the most important aspects of our online presence was to take advantage of platforms like Youtube in order to spread our music. When new tracks were released, I would take it upon myself to animate and direct all of our motion content to give listeners a greater emotional and visual connection to our music.
Branding for Aiste Hong
In early 2024, I was contacted by Aiste Hong in order to help her in the effort to create a visual identity for her high fashion brand company. Ultimately she did not choose to move forward with my branding efforts, however I am quite proud of the work I accomplished and feel it is a strong representation of the caliber of design execution I can create from scratch. I conceptualized her a branding deck with two possible directions we could go in with the hopes
My Contributions
that would direction would be "stronger" and thus we could narrow down our efforts to a singluar direction to iterate further on. The branding guide included color guides, typography, logo design, in context examples and texture work. The hope was to paint a semi complete picture of how things could look in the real world, perspective is always important when selling a branding idea to a client. Ultimately she decided my directions did not represent what she was looking for however regardless of that decision, I think this is a strong example of my capabilities.
Aiste Hong Logo Design
Logo design became a complex undertaking and we went in many directions in order to give Aiste a wide variety of ideas to move with. All of the logo work was designed in Illustrator and required me to sketch out ideas out on paper to which I would then fully customize and tweak them to perfection in a digital space.
My Contributions
While certainly some designs were stronger than others, its always good to flex your creative brain and tryout various directions, especially when a client is unsure about what they are looking for. As seen below there were 8 logo directions displayed on both white and black backgrounds.